PhD Scholar (Business Administration) Institute of Management Science, Bahauddin Zakariya University, Multan
MS (Total Quality Management), Institute of Quality and Technology Management, University of the Punjab, Lahore
BBA (hons), Department of Business Administration, The Islamia University of Bahawalpur
2024–present Assistant Director Academics, Air University, Multan Campus
2019–2024 Quality Assurance Officer, Air University, Multan Campus
2017–2019Lecturer (Visitor), Bahauddin Zakariya University, Multan
2015–2017Lecturer, Arid Agriculture University, Lahore Campus
2015–2017Lecturer (Visitor), School Of Advance Business & Commerce, Lahore
2011–2015Program Coordinator (Education Awareness), Akhuwat Foundation, Lahore
Journal Papers
Sheikh, A. A., Wisal, M., Hassan, B., Hassan, N. M., & Khan, S. (2025). The Influence of Green Knowledge Management on Digital Transformation, Green Innovation, Energy Efficiency, and Firm Sustainable Development: A Case of the Manufacturing Industry of Pakistan. In S. Khan (Ed.), Innovation and Sustainability Through Circular Economy in Businesses (pp. 1-24). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-4123-0.ch001
Sheikh, A. A., Hassan, B., & Tariq, B. (2025). Factors Impacting the Use of E-Marketing for Sustainable Business Performance. In S. Khan (Ed.), Innovation and Sustainability Through Circular Economy in Businesses (pp. 209-236). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-4123-0.ch008
Hassan, B. Pasha, U. (2023). Impact of Lean Manufacturing Practices on Sustainable Firm Performance: An Empirical Study Moderated by Lean Culture. International Journal of Business and Economic Affairs, 8(3), 14-30.
Ahmed, N., Sheikh, A. A., Hassan, B., Khan, S. N., Borda, R. C., Huamán, J. M. C., Senkus, P.(2022). The Role of Educating the Labor Force in Sustaining a Green Economy in MINT Countries: anel Symmetric and Asymmetric Approach. Sustainability, 14(19), 12067.
Hassan, B.Pasha, U. (2022). Research Gap on Lean-Green Integrated Approaches and Its Impact on Sustainability Performance: A Post COVID-19 Reminiscence. Journal of Management Practices, Humanities and Social Sciences, 6(3), 27-40.
Ahmad, Z., Hassan, B., Sheikh, A. A., Hassan, N. M., Khan, M. A. R., Malik, M. H. Hussain, S. (2021). The impact of relational capital on supply chain quality integration and supply chain performance: the moderating role of quality orientation. Webology (ISSN: 1735-188X),18(4).