MS Management Sciences – Marketing Mohammad Ali Jinnah University, Islamabad
Bachelors in Business Administration Bahauddin Zakariya University, Multan
02/2015–present Lecturer, Department of Business Administration Air University, Multan Campus
09/2012–06/2014 Visiting Lecturer, Bahauddin Zakariya University, Multan
06/2009-12/2013 Co-founder/Managing Partner, Ardent Lone (Media) Productions
Journal Papers
Structural Equation Modeling (SEM) in Social Sciences & Medical Research: A Guide for Improved Analysis
Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan
Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan
Role of celebrity endorsement upon consumer vanity with mediating role of materialism: Evidence from business students of Pakistan
The role of organizational resources and environment in Organizational performance and customer loyalty; service climate as mediator: A Study of Telecommunication Sector of Pakistan
The Relationship among Vanity Trait, Shopping Values & Compulsive Buying: An Evidence from University Shoppers