| Structural Equation Modeling (SEM) in Social Sciences & Medical Research: A Guide for Improved Analysis |
| Effect of celebrity endorsement on customers’ buying behavior: A perspective from Pakistan |
| Credibility of Celebrity Endorsement and Buying Intentions an Evidence from Students of Islamabad, Pakistan |
| Role of celebrity endorsement upon consumer vanity with mediating role of materialism: Evidence from business students of Pakistan |
| The role of organizational resources and environment in Organizational performance and customer loyalty; service climate as mediator: A Study of Telecommunication Sector of Pakistan |
| The Relationship among Vanity Trait, Shopping Values & Compulsive Buying: An Evidence from University Shoppers |
