Ph.D. Management Sciences (Marketing) Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan
MS-Management Sciences (Marketing) Mohammad Ali Jinnah University Islamabad Pakistan
Master of Project Management Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan.
Bachelor of Business Administration (Hon) University of Central Punjab, Lahore, Pakistan
02/2015–present Assistant Professor Management Sciences Air University, Multan Campus
09/2013–02/2015Visiting Lecturer National Defense University, Islamabad
10/2013–02/2014 Visiting Lecturer University of Wah, Wah Cant.
04/2011–04/2012Assistant PRO Ministry of Industries Govt. of Pakistan
01/2010–02/2011Assistant Project Coordinator Malik Aamir Iqbal Khan & Co (Pvt.) Ltd.
09/2008–10/2009Merchandiser Klash Textile Pvt. Ltd.
Journal Papers
Farooq, A., & Moon, M. A. (2020). Service Fairness, Relationship Quality and Customer Loyalty in the Banking Sector of Pakistan. Pakistan Journal of Commerce and Social Sciences, 14(2), 484-507. (HEC-Y Cat)
Moon, M. A., Mohel, S. H., & Farooq, A. (2020). I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan. The Social Science Journal. https://doi.org/10.1016/j.soscij.2019.05.001 (HEC-W Cat)
Moon, M.A., Khalid, M.A., & Awan, H.M. (2019). Towards an Understanding of Preferential Treatment in Service Encounters: Evidence From Banking Sector of Pakistan. Pakistan Business Review, 20(4), 1011-1023 (HEC-X Cat)
Moon, M. A., Farooq, A., & Abbasi, G. A. (2019). 3G/4G Mobile Network Band Wagon in Pakistan: A Mixed Method Inquiry into Consumer Adoption Attitude. UW Journal of Management Sciences, 2(1), 17-35. (International)
Moon, M. A., & Attiq, S. (2019). Psychometric Validation and Prevalence of Compulsive Buying Behavior in an Emerging Economy. Sukkur IBA Journal of Management and Business, 5(2), 92-113. ((HEC-Y Cat))
Moon, M. A., & Attiq, S. (2018). Compulsive buying behavior: antecedents, consequences and prevalence in shopping mall consumers of an emerging economy. Pakistan Journal of Commerce and Social Sciences (PJCSS), 12(2), 548-570. (HEC-Y Cat)
Moon, M. A., Javaid, B., Kiran, M., Awan, H. M., & Farooq, A. (2018). Consumer perceptions of counterfeit clothing and apparel products attributes. Marketing Intelligence & Planning, 36(7), 794-808. ((HEC-W-Cat))
Moon, M. A., Farooq, A., & Kiran, M. (2017). Social Shopping Motivations of Impulsive and Compulsive Buying Behaviors. UW Journal of Management Sciences, 1, 15-27. (International)
Moon, M. A., Khalid, M. J., Awan, H. M., Attiq, S., Rasool, H., & Kiran, M. (2017). Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach. Spanish Journal of Marketing-ESIC, 21(2), 73-88. (HEC-X-Cat)
Moon, M. A., Rasool, H., & Attiq, S. (2015). An analysis of compulsive buying behavior: Questioning the role of marketing campaigns. Journal of Marketing and Consumer Research, 16, 97-101. (International)
Moon, M. A., Rasool, H., & Attiq, S. (2015). Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self-Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior,Journal of Marketing and Consumer Research,15, 121-131. (International)
Moon, M. A., Habib, M. D., & Attiq, S. (2015). Analyzing the sustainable behavioral intentions: Role of norms, beliefs and values on behavioral intentions. Pakistan Journal of Commerce and Social Sciences (PJCSS), 9(2), 524-539. (HEC-Y Cat)
Gulzar, S., Moon, M. A., Attiq, S., & Azam, R. I. (2014). The darker side of high performance work systems: examining employee psychological outcomes and counterproductive work behavior. Pakistan Journal of Commerce and Social Sciences (PJCSS), 8(3), 715-732. (HEC-Y Cat)
Undergraduate Courses
Principles of Marketing
Marketing Management
Strategic Management
Business Research Methods
Strategic Marketing
Introduction to Management
Graduate Courses
Strategic Management
Introduction to Management
Strategic Brand Management
Principles of Marketing
Advance Marketing Analytics
Marketing Management
Strategic Services Marketing
Business to Business Marketing
Consumer Behavior Models
Advance Research Techniques
Marketing Strategy
Issues and Challenges of Management
Post Graduate Courses
Advance Techniques in Data Analysis
Consumer Behavior Models