Farooq, A., & Moon, M. A. (2020). Service Fairness, Relationship Quality and Customer Loyalty in the Banking Sector of Pakistan. Pakistan Journal of Commerce and Social Sciences, 14(2), 484-507. (HEC-Y Cat) |
Moon, M. A., Mohel, S. H., & Farooq, A. (2020). I green, you green, we all green: Testing the extended environmental theory of planned behavior among the university students of Pakistan. The Social Science Journal. https://doi.org/10.1016/j.soscij.2019.05.001 (HEC-W Cat) |
Moon, M.A., Khalid, M.A., & Awan, H.M. (2019). Towards an Understanding of Preferential Treatment in Service Encounters: Evidence From Banking Sector of Pakistan. Pakistan Business Review, 20(4), 1011-1023 (HEC-X Cat) |
Moon, M. A., Farooq, A., & Abbasi, G. A. (2019). 3G/4G Mobile Network Band Wagon in Pakistan: A Mixed Method Inquiry into Consumer Adoption Attitude. UW Journal of Management Sciences, 2(1), 17-35. (International) |
Moon, M. A., & Attiq, S. (2019). Psychometric Validation and Prevalence of Compulsive Buying Behavior in an Emerging Economy. Sukkur IBA Journal of Management and Business, 5(2), 92-113. ((HEC-Y Cat)) |
Moon, M. A., & Attiq, S. (2018). Compulsive buying behavior: antecedents, consequences and prevalence in shopping mall consumers of an emerging economy. Pakistan Journal of Commerce and Social Sciences (PJCSS), 12(2), 548-570. (HEC-Y Cat) |
Moon, M. A., Javaid, B., Kiran, M., Awan, H. M., & Farooq, A. (2018). Consumer perceptions of counterfeit clothing and apparel products attributes. Marketing Intelligence & Planning, 36(7), 794-808. ((HEC-W-Cat)) |
Moon, M. A., Farooq, A., & Kiran, M. (2017). Social Shopping Motivations of Impulsive and Compulsive Buying Behaviors. UW Journal of Management Sciences, 1, 15-27. (International) |
Moon, M. A., Khalid, M. J., Awan, H. M., Attiq, S., Rasool, H., & Kiran, M. (2017). Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach. Spanish Journal of Marketing-ESIC, 21(2), 73-88. (HEC-X-Cat) |
Moon, M. A., Rasool, H., & Attiq, S. (2015). An analysis of compulsive buying behavior: Questioning the role of marketing campaigns. Journal of Marketing and Consumer Research, 16, 97-101. (International) |
Moon, M. A., Rasool, H., & Attiq, S. (2015). Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self-Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior,Journal of Marketing and Consumer Research,15, 121-131. (International) |
Moon, M. A., Habib, M. D., & Attiq, S. (2015). Analyzing the sustainable behavioral intentions: Role of norms, beliefs and values on behavioral intentions. Pakistan Journal of Commerce and Social Sciences (PJCSS), 9(2), 524-539. (HEC-Y Cat) |
Gulzar, S., Moon, M. A., Attiq, S., & Azam, R. I. (2014). The darker side of high performance work systems: examining employee psychological outcomes and counterproductive work behavior. Pakistan Journal of Commerce and Social Sciences (PJCSS), 8(3), 715-732. (HEC-Y Cat) |