PhD (Marketing) Universiti Utara Malaysia (UUM), Sintok, Malaysia
Master of Business Administration (MBA) University of Central Punjab Lahore
Bachelors in Business Administration University of Central Punjab Lahore
02/2018–present Associate Professor, Department of Business Administration Air University, Multan Campus
05/2015–01/2018Ph.D. (Research Associate) (HEC Notification Enclosed)
05/2011–04/2015Manager Marketing, Fazal Group Multan
06/2010–04/2011Manager Marketing Adeel Cloth Mills Limited Multan.
Journal Papers
Ahmed, N., Mahboob, F., Hamid, Z., Sheikh, A. A., Glabiszewski, W., Wysokińska-Senkus, A., & Cyfert, S. (2022). Nexus between Nuclear Energy Consumption and Carbon Footprint in Asia Pacific Region: Policy toward Environmental Sustainability. Energies, 15(19), 6956. (HEC W Category, IF: 3.252, SSCI, JCR).
Khan, S. A. R., Sheikh, A. A., Ashraf, M., & Yu, Z. (2022). Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism. Sustainability, 14(19), 11829. (HEC W Category, IF: 3.889, SSCI, JCR).
Ahmed, N., Sheikh, A. A., Hassan, B., Khan, S. N., Borda, R. C., Huamán, J. M. C., & Senkus, P. (2022). The Role of Educating the Labor Force in Sustaining a Green Economy in MINT Countries: Panel Symmetric and Asymmetric Approach. Sustainability, 14(19), 12067. (HEC W Category, IF: 3.889, SSCI, JCR).
Ahmed, N., Sheikh, A. A., Mahboob, F., Ali, M. S. E., Jasińska, E., Jasiński, M., & Burgio, A. (2022). Energy Diversification: A Friend or Foe to Economic Growth in Nordic Countries? A Novel Energy Diversification Approach. Energies, 15(15), 5422. (HEC W Category, IF: 3.252, SSCI, JCR).
Ahmed, N., Sheikh, A. A., Hamid, Z., Senkus, P., Borda, R. C., Wysokińska-Senkus, A., & Glabiszewski, W. (2022). Exploring the Causal Relationship among Green Taxes, Energy Intensity, and Energy Consumption in Nordic Countries: Dumitrescu and Hurlin Causality Approach. Energies, 15(14), 5199. (HEC W Category, IF: 3.252, SSCI, JCR).
Ahmed, N., Areche, F. O., Sheikh, A. A., & Lahiani, A. (2022). Green Finance and Green Energy Nexus in ASEAN Countries: A Bootstrap Panel Causality Test. Energies, 15(14), 5068. (HEC W Category, IF: 3.252, SSCI, JCR).
Sheikh, A. A., Hassan, N. M., & Sultana, R. (2022). Linking Service-oriented HighPerformance Work Practices Bundle with Person-job Fit, Person Organization Fit and Affective Commitment: A Parallel Mediation Analysis. Review of Applied Management and Social Sciences, 5(2), 149-166 (HEC Y Category).
Inam, A., Ho, J.A., Sheikh, A.A. et al. How self leadership enhances normative commitment and work performance by engaging people at work?. Curr Psychol (2021). https://doi.org/10.1007/s12144-021-01697-5 (IF: 2.05, SSCI, JCR, SCOPUS, ABS)
Inam, A., Ho, J. A., Zafar, H., Khan, U., Sheikh, A. A., & Najam, U. (2021). Fostering Creativity and Work Engagement Through Perceived Organizational Support: The Interactive Role of Stressors. SAGE Open. https://doi.org/10.1177/21582440211046937 (HEC W Category, IF: 1.356, SSCI, JCR).
Sheikh, A. A., Hassan, nadir munir, Haneef, Z., & Nawaz, muhammad shahid. (2021). Mediating Role of Value Co-Creation and Customer Commitment between Customer Trust and Customer Loyalty in Mobile Banking of Pakistan. Abasyn Journal of Social Sciences, 14(01), 69–87. https://doi.org/https://doi.org/10.34091/AJSS.14.1.05
Din, D. B. binti H., Anjum, K., Hassan, N. M., Ahmed, A., Sheikh, Ashraf, M. U., Gulzar, U. Page 4 (2021). Impact of Financial Service Quality on Banking Customer’s Loyalty: Mediating Role Of Banking Customers Satisfaction; Insights From Banking Sector Of Pakistan. Webology, 18(06), 5764–5777. (HEC X Category)
Din, D. B. b inti H., Anjum, K., Sheikh, A. A., Afzal, C. M., Khan, S. N., & Rafiq, M. (2021). Moderating Effect Of Financial Products Between Customer Commitment, Value CoCreation, And Customer Loyalty Of Banks In Pakistan. Webology, 18(05), 2053–2072. (HEC X Category)
Sheikh, A. A., & Inam, A. (2019). Fostering creativity through servant leadership: Mediating role of knowledge sharing, thriving at work and burnout. Abasyn University Journal of Social Sciences, 12(2) (HEC Recognized).
Sheikh, A. A., Inam, A., Rubab, A., Najam, U., Rana, N. A., & Awan, H. M. (2019). The Spiritual Role of a Leader in Sustaining Work Engagement: A Teacher-Perceived Paradigm. SAGE Open. https://doi.org/10.1177/2158244019863567 (HEC W Category, IF: 1.356, SSCI, JCR).
Sheikh, A. A., Rana, N. A., Inam, A., Shahzad, A., & Awan, H. M. (2018). Is e-marketing a source of sustainable business performance? Predicting the role of top management support with various interaction factors. Cogent Business & Management, 5(1), 1516487 (ESCI, SCOPUS, X Category).
Mehboob, M. M., Inam, A., Najam, U., Ahmed, A., & Sheikh, H. M. A. (2019). Impact of Technology Usage and Improved Teaching Styles on Effective Learning of Students: The Moderating Effect of Resistance to Change (International Peer Reviewed).
Sultana, F., & Hussain, F. Sheikh, A. A. (2019). Paradigm shift and diversity in finance. Paradigms, 13(2), 106- 113. (HEC Y Category)
Naila Amjad, Hina Mahmood, Adnan Ahmed Sheikh (2018). Consumer Attitude towards Counterfeit Products in Lahore Using Structural Equation Modelling. Paradigms, 12(2), 167- 171. (HEC Y Category)
Bilal Sarwar, Ghulam Mustafa, Adnan Ahmed Sheikh, Aroosa Abid, Muhammad Ahmad (2018). Internal and External Determinants of Profitability: A Case of Commercial Banks of Pakistan. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences, 12(1), 38- 34 (HEC Y Category).
Sheikh, A. A., Shahzad, A. and Ishak, A. K. (2017) ‘The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated-Mediation Analysis’, Abasyn Journal of Social Sciences, 2017, Volume 10, Issue 212-234. (HEC X Category Journal).
Sheikh, A. A., Shahzad, A. and Ishak, A. B. K. (2017) ‘the Role of E-Marketing Uses among TOE Factors and Textile Sector Performance in Pakistan: An Empirical Study’, NUML Page 5 International Journal of Business & Management, Volume 12, Issue 2, 117-135. (HEC Y Category Journal).
Sheikh, A. A., Shahzad, A. and KuIshak, A. (2017) ‘The Growth of E-Marketing in Businessto-Business Industry and its effect on the Performance of Businesses in Pakistan: Marketing Success’, International and Multidisciplinary Journal of Social Science. (ISI INDEXED).
Sheikh, A. A., Shahzad, A. and Ishak, A. K. (2016) ‘The Effects of E-Marketing Uses, Market Orientation, Relative Advantage and Trading Partners Pressure on the Performance of Textile Business in Pakistan: A Mediated-Moderation Analysis’, International Journal of Economic Perspectives, 2016, Volume 10, Issue 4, 562-580. (SCOPUS INDEXED).
Sheikh, A. A., Shahzad, A. and Ishak, A. B. K. (2016). ‘The mediating impact of e-marketing adoption on export performance of firms: A conceptual study’, Journal of Technology and Operations Management, 11(1), pp. 48–58. (STML, Universiti Utara Malaysia Journal)
Sheikh, A. A., Shahzad, A., Ishak, A.K. (2016). The Evolution of E‐Marketing in Business‐to‐ Business (B2B) Environment and its impact on Firm Performance, Studia UBB Negotia vol. 61, issue 4 (December), pp. 33‐48 (International Peer Reviewed)..
Djermani, F., Shahzad, A., Sheikh, A. A., Mohammed, J. and Alekam, E. (2016). ‘Factors influencing the intention to use e-government services in Algeria: An empirical study’, STUDIA UBB NEGOTIA, LXI(3), pp. 35–68 (International Peer Reviewed).
Mosawi, N., Shahzad, A., Golamdin, A. G. B., Pasha, A. T. and Sheikh, A. A. (2016). ‘Third party recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience’, Pakistan Journal of Commerce and Social Sciences, 10(2), pp. 239–256. (HEC Y Category Journal)
Conference Proceedings
Understanding the Effects of Top Management Support, E-Marketing Uses, Technology Orientation, Market Orientation, Competitive Pressure on SMEs Performance for Sustainable Competitive Advantage in Pakistan. Conference title and venue: 3rd International Research Conference on Economics, Business and Social Sciences – 3rd IRC 2018-MY Chapter, November 09-10, 2018, Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur Malaysia
E-Marketing as a source of sustainable competitive advantage: A strategic framework for effective business performance. Conference title and venue: ICSS, 8th and 9th september 2018, Institute of southern punjab, multan
Effect of Green Practices on Green Brand Equity: The Mediating Role of Emotional Brand Attachment. Conference title and venue: December 12-13, 2018, BZU Multan. 3rd International Research Conference on Economics, Business & Social Sciences, 3rd IRC 2018 – Pakistan Chapter
Sheikh, A. A., Shahzad, A. and Ishak, A. B. K. (2017). The Effect of E-Marketing Uses and TOE Factors on the Performance of Textile Sector in Pakistan: An Empirical Page 6 Investigation", International Conference on Management, Business and Technology (ICMBT), Institute of Business & Management UET, Lahore, Pakistan.
Sheikh, A. A., Shahzad, A. and Ishak, A. B. K. (2016). The Evolution of E-Marketing in Business-to-Business (B2B) Environment and its impact on Firm Performance of Emerging Economies: A Conceptual Study (MYSC016)", 1st International Research Conference on Economics, Business and Social Sciences, Holiday Inn Hotel, Penang, Malaysia
Musibeh, A. S., Shahzad, A. and Sheikh, A. A. (2016). The Impact of Information & Technology on the Performance of Public Universities in Malaysia (MYMS116), 1st International Research Conference on Economics, Business and Social Sciences, Holiday Inn Hotel, Penang, Malaysia.
Djermani, F., Shahzad, A., Sheikh, A. A. (2016). Factors influencing the intention to use Egovernment services in Algeria: An empirical study (MYMS119), 1st International Research Conference on Economics, Business and Social Sciences, Holiday Inn Hotel, Penang, Malaysia