Ms. Aziz Fatima
Lecturer
Research Areas: Marketing, Advertising, Consumer Behaviour, Social Media Marketing, SEO, AI and Digital Marketing
Master Business Administration Bahria University, Islamabad |
Bachelors in Commerce Bahauddin Zakriya University, Multan |
08/2022–present |
Lecturer, Department of Business Administration Air University, Multan Campus |
06/2019–08/2019 |
Intern, FEDERAL BOARD OF REVENUE (FBR) Multan |
Research Work |
Intuition in opportunities, exploring the role of intuitive decision-making in identifying and
capitalizing on business opportunities |
The role of social media marketing in the telecommunication industry, analyzing its impact on
brand awareness and customer engagement. |